Eshani Beddewela
School of Management
University of Bradford
Implementing Corporate Social Responsibility practices In Less Developed Countries: A study of subsidiaries of Multinational Corporations in Sri Lanka

e.s.beddewela@bradford.ac.uk

I studied at the University of Bradford's School of Management, where I obtained an MA in International Business with Distinction, on a Commonwealth Scholarship awarded by the Association of Commonwealth Universities of United Kingdom. I am presently reading for a PhD in International Business at the same university whilst working as a graduate teaching assistant. I was one of the few students who have been granted a full funded School of Management Studentship to read for my PhD. Prior to commencing by doctoral studies I was a lecturer at the Faculty of Management and Finance at the University of Colombo, Sri Lanka and was a sessional lecturer at the Australian Centre for Business and Technology (affiliated to the Edith Cowan University, Australia) and the Asia Pacific Institute of Information and Technology (affiliated to Staffordshire University, United Kingdom).

Implementing Corporate Social Responsibility practices In Less Developed Countries: A study of subsidiaries of Multinational Corporations in Sri Lanka

Corporate Social Responsibility (CSR) can be denoted as the more discernible aspect of sustainable development. Whilst, Multinational Corporations' CSR agendas have come under close scrutiny within the past decade, less attention has been paid to comprehending their internal dynamics. CSR literature has integrated normative CSR concepts with stakeholder management, strategic management and institutional literature. As such diverse frameworks have been developed to depict how CSR should be practiced within the context of a MNC, but minimal attention has been paid to understanding how it should be managed and organised within the context of their subsidiaries. Furthermore, diverse factors influence such implementation; institutional factors, isomorphism, subsidiary context and control and coordination mechanisms and so on. How subsidiaries of MNCs in a less developed country actually manage and organise their CSR practices, amidst internal and external is the idea behind this research inquiry.