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Centre for Building Sustainable Value

Diana Jue

Ross School of Business, University of Michigan

Coming Clean: How an Interorganizational Social Movement Network Creates National Clean Cookstove and Fuel Markets


New enterprises require congruency with their institutional environments to prosper, and social movement organizations collaboratively use tactics to alter institutional environments. In this study, I use a network approach to analyze the effect of a transnational social movement coalition on new company foundings in an emerging industry. Specifically, I consider the efforts of the Global Alliance for Clean Cookstoves, an initiative hosted by the United Nations Foundation to encourage the adoption of clean cooking solutions, and its 1,700+ organizational members. I predict that the Global Alliance acts as a “network weaver” to facilitate collaboration between cookstove organizations, increasing entrepreneurial activity in the nascent clean cookstoves and fuels sector. I also predict find that cookstove organizations working in countries where the Global Alliance acts as a network weaver can take strategies learned from that national context and apply them to other national contexts.


Diana Jue-Rajasingh is a second year PhD student in Strategy at the University of Michigan’s Ross School of Business. She is generally interested in the role of business in society, the emergence and initiatives of companies to address social issues, the collaborative efforts of social impact organizations, and the commitment of social entrepreneurs to their missions. Prior to pursuing her doctorate, Diana was the co-founder and COO of Essmart, a distribution social enterprise for life-improving technologies in southern India. She has been recognized by a Fulbright-Nehru Research Fellowship, Forbes 30 Under 30, USAID Development Innovation Ventures, and Echoing Green, among others. Diana received her bachelor’s and master’s degrees from MIT.

Diana Jue

Diana Jue

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