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Global Marketing Planning

This course will enhance your ability to analyze market opportunities and threats, assess internal capabilities, make tough choices, and develop strategic market plans that will help your organization win market leadership in the global marketplace. Topics such as market opportunity assessment, global branding, entering foreign markets, competing with local incumbents, and organizing the marketing team and its activities across national borders will be treated within the context of strategic marketing planning. Our focus will be on the process to develop such marketing plans, the content of powerful marketing plans, and the execution of those plans.