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Winning through Marketing Management

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  • Winning through Marketing Management
This course exposes you to making data-informed strategic and tactical decisions designed to enhance value. You will explore the concepts and tools used to make these decisions – segmentation, targeting, positioning, A/B testing, estimating the lifetime value of a customer, and omnichannel and digital marketing – in domestic and international markets. Winning in markets is at the core of business success. Winning means attracting, growing, and retaining customers; beating competition; and realizing gains from these efforts – all in a context of dynamic and disruptive changes.