This module continues our focus on organizational value creation and distribution to stakeholders. Participants will be challenged to recognize why organizations must meet the legitimate needs and wishes of the stakeholders on which they depend, and the negative consequences of not doing so. For most organizations, resources, broadly defined, are always limited and must, therefore, be allocated with great care and sound judgment. In several case situations, participants will be encouraged to define who the critical stakeholders are, what they want and need, and what the organization can do to meet these critical requirements.