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Centre for Building Sustainable Value

2016 Southern Ontario Behavioural Decision Research Conference

SOBDR brings together researchers and academics who share a common interest in the study of human decision making. This year’s conference will take place at the Ivey School of Business, Western University, London, Ontario on Friday May 6th, 2016. The keynote speaker will Joe Arvai, Max McGraw Professor of Sustainable Enterprise and Director of the Erb Institute at the Ross School of Business, University of Michigan.

About the Conference

The one-day event will be hosted in collaboration with Ivey’s Research Centre for Building Sustainable Value. We welcome cutting-edge research covering any aspect of decision making, including the day’s theme, sustainable decision making.

Conference Co-Chairs

The conference co--chairs are:

  • Amos Nadler, Assistant Professor, Finance
  • June Cotte, Scott & Melissa Beattie Professor in Marketing & Faculty Director of Research
  • Neil Bendle, Assistant Professor of Marketing & David G. Burgoyne Faculty Fellow
  • Romel Mostafa, Assistant Professor, Business, Economics and Public Policy


Download the information booklet

9:00-9:45am Continental Breakfast

Introduction, June Cotte, Faculty Director of Research, Scott & Melissa Beattie Professor in Marketing


Nicole Robitaille (Queen’s) Nudging to Increase Organ Donor Registrations


Xin (Shane) Wang, (Ivey) Reconsidering the Endowment Effect: A Neuro-Processing Perspective

11:00-11:15am Coffee Break

Keynote Speaker --- Joe Arvai (University of Michigan)

12:30-2:00pm Lunch and Posters

Joseph Thomas Paniculangara (Ryerson) Curvilinear Effects of Social Distance on Prosocial Behaviour - a Dual Process Explanation


Ian Burt (Niagara University) An Understanding of the Differences between Internal and External Auditors in Obtaining Information about Internal Control Weaknesses

3:00-3:15pm Coffee Break

Supriya Syal (BE Works) Increasing enrolment in eStatements via email messaging: A field study


Tripat Gill (Wilfrid Laurier University) Will Self-Driving Cars Make us Less Moral?


Conclusion: Tima Bansal, Executive Director, Network for Business Sustainability, Canada Research Chair, Ivey Business School

4:30-5:30pm Reception



Joe Arvai

Joe Arvai

Joe Arvai is the Max McGraw Professor of Sustainable Enterprise in the School of Natural Resources & Environment, and the Ross School of Business, at the University of Michigan.  He is also the Director of the Frederick A. and Barbara M. Erb Institute for Global Sustainable Enterprise at the University of Michigan. In addition to his position at the U of M, Joe is a Senior Researcher at the Decision Science Research Institute in Eugene, OR, and he is an Adjunct Professor in Engineering and Public Policy at Carnegie Mellon University in Pittsburgh, PA.

Joe is an internationally recognized expert in the risk and decisions sciences; his research has two main areas of emphasis: First, his research is focused on advancing our understanding of how people process information and make decisions, with a specific emphasis on how people make tradeoffs. Second, Joe and his research group conduct research focused on developing and testing decision-aiding tools and approaches that can be used by people to improve decision quality across a wide range of environmental, social, and economic contexts. In addition to Joe’s academic work, he is a member of the U.S. Environmental Protection Agency’s Chartered Science Advisory Board, and is a member of the U.S. National Academy of Sciences’ Board on Environmental Change and Society.