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Kersi Antia


Kersi is the George and Mary Turnbull Faculty Fellow and associate professor of marketing. Kersi has been involved in the design and delivery of more specialized healthcare marketing courses at Ivey, as well as for other corporate clients. His research focuses on the governance of inter-organizational relationships - franchising, distribution channel relationships, and strategic alliances - and the impact of technology on these relationships. Kersi's current projects include assessing the impact of vertical restraints on channel relationships, identifying the drivers and outcomes of bankruptcy, and geographic Information system (GIS)-based retail strategies - location, expansion, product assortment, and store performance. His research has been published in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Management Information Systems, MIT Sloan Management Review, and Strategic Management Journal. Kersi received his Ph.D. in marketing from the University of Southern California, and is on the editorial review board of the Journal of Marketing, Journal of Retailing, and Journal of International Marketing. He also serves as a reviewer for Journal of Marketing Research, International Journal of Research in Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, Management Science, and Journal of Management Information Systems. More here.