Authors: Dave Shaw, Elizabeth M. A. Grasby – Originally written by Andrew Fletcher under the supervision of Professor John Haywood-Farmer
James MacPherson, CEO of Recreational Living Limited, must decide where to relocate the canoe and leisure craft manufacturing operations.
Teaching Objectives
The primary goal of this case is to introduce students to the challenges of relocating operations. Also to demonstrate that each location option has different financial, human resource and operational implications and to expose students to a business decision involving more than one option.