Discipline
Marketing
Supervisor
- Rod Duclos
- Miranda Goode
- Kirk Kristofferson
Katie is a Marketing PhD student at the Ivey Business School. She is focused on diving deeper into the reasoning behind consumers' purchasing and financial decisions with a keen interest surrounding the pain of payment.
Education
- HBA, Ivey Business School
- BSc, Western University
Research Interests
- Consumer Behaviour
- Financial Decision Making
- Pain of Payment
Awards and Honours
- Oakley and Marion Dean Continuing Scholarship
Academic Experience
- Lecturer, BUS 1299E: Business or Engineers at Western University, 2023-20254
