Discipline
Marketing
Supervisors
- Miranda Goode
- Kirk Kristofferson
Philippe is a Marketing PhD student at the Ivey Business School. Philippe’s research interests relate to how various attitudes and behaviors are shaped by self-regulation and cognition. In his research, Philippe hopes to contribute to theory and also to practice by discovering new means by which managers and policy makers can facilitate consumer decisions that benefit personal and societal wellbeing.
Education
- Concordia University, John Molson School of Business, Montreal, Canada. 2020
Master of Science (MSc): Marketing - Point Blank Music School, London, UK. 2015
Diploma in Music Technology - Concordia University, John Molson School of Business, Montreal, Canada. 2013
Bachelor of Commerce: Major in Accountancy
Research Interests
- Self-control
- Motivation
- Habits
- Affect
- Cognition
- Consumer health
- Prosocial behaviors
Conferences
- Wodnicki, P. "The Impact of Societal Threat on Prosocial Behaviors." Poster presented at the 12th Annual Graduate Research Exposition, John Molson School of Business, Concordia University.
- Kim, H. J., Walsh, D., & Wodnicki, P.* "Goals come in all shapes and sizes: can goal-shaped products increase willingness-to-pay?" Presented at the 2019 Association for Consumer Research conference
- Shrivastava, M.* & Wodnicki, P. "Green product overuse: an alternative explanation." Poster presented at the 11th Annual Graduate Research Exposition, John Molson School of Business, Concordia University
- Wodnicki, P.* & Walsh, D. "Can I? Will I? Depletion, self-efficacy, and health-related behaviours." Poster presented at the 11th Annual Graduate Research Exposition, John Molson School of Business, Concordia University. Best Poster Award (first place, MSc Track)
