Discipline
Marketing
Supervisors
- Miranda Goode
- Kirk Kristofferson
Queenie's research focuses on consumer behaviour and motivations behind distinct consumption habits. Queenie is particularly interested in consumer secrecy and why consumers engage in secretive marketplace behaviours.
Education
- Master of Science in Management (MScM), Toronto Metropolitan University, 2024
- Bachelor of Commerce (Honors), Toronto Metropolitan University, 2023
Research Interests
- Consumer Behavior
- Motivation
- Prosocial Behavior
- New Technologies
Papers and Presentations
Refereed Journal Articles
Tezer, A., Philp, M., Pancer, E., & Zhu, Q. (2024). Presents with presence: The role of memory and essence in heirloom gift appreciation. Psychology & Marketing.
Refereed Book Chapter Publications
Fares, O. H., Zhu, Q., Lee, S. H. M., & Aversa, J. (2024). Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption. In Revolutionizing the Service Industry Wth OpenAI Models (pp. 114-145). IGI Global.
Peer-Reviewed Conference Proceedings and Presentations (* denotes presenter)
Zhu, Queenie*, Matthew Philp, Ethan Pancer, Theodore J. Noseworthy (2024), "Beyond the Designer: Unravelling Consumer Preferences Towards AI-Crafted Products," in NA - Advances in Consumer Research Volume 52, eds. Joseph Goodman, Hilke Plassmann, and Cristel Russell, Association for Consumer Research.
Fares, Omar H.*, Queenie Zhu, Seung Hwan (Mark) Lee, and Joseph Aversa (2024), “Consumers’ Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption” American Marketing Association/ American Collegiate Retailing Association Triennial Conference, Kalamazoo MI.
Zhu, Queenie*, Matthew Philp, Ethan Pancer, and Theodore J. Noseworthy (2024), “When Machines Innovate: The Impact of Artificial Intelligence on Product Design Reception” Society for Consumer Psychology Conference 2024, Nashville TN.
Philp, Matthew, Ali Tezer, Ethan Pancer, and Queenie Zhu* (2023), “Preserving the Past, Securing the Future: The Psychological and Environmental Benefits of Heirloom Gifting” Administrative Sciences Association of Canada Conference, Toronto ON.
Gómez, Juan Marcelo*, Queenie Zhu, and Omar Fares (2023), “Blockchain EV Payment Systems: A Systematic Literature Review in Retail Energy Trading” American Collegiate Retailing Association Conference, Virtual.
