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Lendesk


Lending & Credit |
Vancouver, BC | Founded: 2013 | Employees: 45| www.lendesk.com


PHONE: (800) 853-5979 | LINKEDIN PROFILE | BLOOMBERG PROFILE | TWITTER

Last updated December 3, 2018 | To download a PDF version, click here

 

Company Overview

Lendesk is a Canadian mortgage technology company who's flagship software product is a POS (Point of Sale System) for mortgage originators. The system helps streamline the whole origination process from taking the initial application, managing documents, calculating debt service ratios and submission through to lenders/underwriting for adjudication.


Senior Management

Alex Conconi: Founder, President and CEO (2013-Present). Previously: Founder Partner, Conconi Growth Partners (2012-present); Director, Robert L Conconi Foundation (2011-present); Education: Bsc, University of Victoria; MSc, Simon Fraser University; CFA Level 3 Candidate (2012).

Rafe Hatfield: CTO (2018-Present). Previously: VP Engineering, Lendesk (2014-2018). Education: BIT, Information Technology, The University of Queensland (1992-1995).

Lee Noble: VP Business Development (2015-Present). Previously: Business Development Manager, Lendesk (2014-2015); Founding Member, Forbes Business Development Council (2017- Present); Senior Account Manager, Go2mobi (2013-2014). Education: BComm, Entrepreneurship, University of Victoria (2011-2014); International Insurance and Risk Management, Akademia Ekonomiczna w Krakowie (2013-2014).

Gregg Paul: VP Industry Relations (2016-Present). Previously: VP Industry Relations/Sales, Prospects Software, Inc. (2013-2016); Director of Sales Strategy, Top Producer Systems (2004-2013). Education: Information not available.


History

Alex Conconi, the founder and CEO of Lendesk, was born in a family that has been in the mortgage business for many years. As he explored in the Canadian Mortgage Industry, he was frustrated with the outdated technology available for underwriting, CRM and document management in the industry[1] – “the mortgage process was so tedious, when it really didn’t have to be.”[2] He started Lendesk as a side project in 2013 and until mid-2018, Lendesk employs around 30 people.

[1] https://lendesk.com/news/lendesk-founder-alex-conconi-selected-to-cmp-young-guns-of-2016-list
[2] https://lendesk.com/company


Funding

No related information has been found. It is very likely that it finances itself through family, friends and founders.


Key Corporate Developments

Press releases: https://lendesk.com/news
December 6, 2017: Lendesk first introduces Level
April 27, 2017: Creative Director Jason LaRiviere talking about his insights for the design of Lendesk
January 15, 2018: Lendesk has moved into new Yaletown headquarters and look to expand
October 17, 2018: Lendesk launches lender network with Scotiabank, First National Financial
October 17, 2018: Lendesk Technologies' latest launch promises to save brokers time

 

Business Highlights

Strategy

It is very likely that Lendesk will adapt a subscription model and generate revenue through pricing of the two products.

Lendesk mainly targets lenders and brokers and its value proposition lies in reducing the cost and time consumed on traditionally tedious processes. In one of its articles discussing about profiles of the millennial borrowers5, the company perceive a trend of shifting of millennials’ preferences towards initiating every process online. As a result, with reference to similar industry in U.S., Lendesk decided to build a mortgage system incorporated with advanced technology to help lenders store everything in the cloud and realize paperless originations.

Other value proposition includes their emphasis on security and customer training. Detailed description on security is under the section Technology. Lendesk also realized that for many clients, adoption to a new app may be uncomfortable and even expensive. Hence, Lendesk generated educational resources like tutorials and FAQs to help its customers grow while real-time support and assistance on setup is also provided[3].

[3] https://lendesk.com/news/building-fintech-importance-customer-success


Products/Pricing

  1. Lendesk: Within Lendesk, both brokers and lenders are targeted customers. Two types of distinct services are provided for both groups. Lendesk for brokers allows them to conveniently and securely store all key information on lenders and borrowers in every deal they have. Also, Lendesk keeps track of tasks and any outstanding documents with automated reminders for their clients as well as any referral partners[4]. Lendesk for lenders allows them to keep track on their loans and data input can be done automatically by uploading the documents. The system will transfer the contents into organized structures of information for display. Additionally, data can be imported from or exported to other tools or apps using Lendesk’s API. Lendesk can also generate commitment letters and lawyer instructions using the input data with e-signature information embedded[5].
  2. Level: Level is its latest new product that helps brokers to automate the process of down payment verification. It is also the only product in Canadian market that allows brokers to directly pull out bank statements of borrowers from banks with approval Currently, it collaborates with 11 of the largest banks and credit unions around Canada3. Level frees brokers from tedious and time-consuming process of obtaining information from borrowers. It is free currently and only mortgage brokers licensed in Canada can have the access to Level[4].

[4] https://lendesk.com/products/lendesk-for-brokers
[5] https://lendesk.com/products/lendesk-for-lenders


Technology

Lendesk has been very cautious about data security since the data stored is sensitive information that needs secured protection. The technology it used is called SOC2-audited service which is an industry standard. “Audited” implies that it also contracts third party security firms to audit its practices. All data is encrypted and stored on Canadian servers and covered by Canadian law[7].

[7] https://lendesk.com/security

Distribution/Logistics

Because Lendesk stores all its data in Canadian servers and comply with Canadian laws, it is very likely that it only serves Canadian brokers and lenders through its applications that can be downloaded to clients’ mobile phones and computers from application stores.


Marketing

It is very likely that it conveys its business vision and concepts through its own news releases as well as through interviews with other mortgage websites, e.g. Canadian Mortgage Trend.

 

Competitors

Because Lendesk is the pioneering company in its industry, there is little direct competition within Canada. However, there are few companies outside of Canada who provides similar services, for example:

  1. Encompass – (California, U.S.) Encompass lending is a service provided by Ellie Mae which provides end-to-end solutions for mortgage lenders, including origination, processing and underwriting, closing deal, data analytics and compliance[8].
  2. Calyx Point – (Dallas, S.) Calyx Point provides reliable software that streamlines and optimizes all phases of the loan process for mortgage professionals. Its solution provides connection between parties and allows them to exchange data easily[9].
  3. Axe Finance – (Tunis, Middle East) Axe Finance provides credit process automation solutions and consulting services for banking software and risk management sectors internationally[10].

[8] https://www.elliemae.com/encompass/encompass-lending-platform
[9] https://www.calyxsoftware.com/company/index.asp
[10] https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=308390423

 

Corporate Profile Created By: Yiting Wang, Ivey HBA