Discipline
Marketing
Supervisor
- Shane Wang
Annie's research interests are focused on unstructured data (e.g., text and images) and online word of mouth. In her research, she strives to empirically model the impact of user-generated content on firm performance, and to develop new metrics and methodological tools for manager to employ.
Education
- Ivey HBA 2019
Research Interest
- Unstructured data
- Online word of mouth
