Discipline
Marketing
Supervisor(s)
- Shane Wang
My research interests are focused on unstructured data (e.g., text and images) and online word of mouth. In my research, I strive to empirically model the impact of user-generated content on firm performance, and to develop new metrics and methodological tools for manager to employ.
Education
- Ivey HBA 2019
Research Interest
- Unstructured data
- Online word of mouth
