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Zuzanna Jurewicz




  • Miranda Goode
  • Kirk Kristofferson

Zuzanna is a Marketing PhD student at Ivey Business School. Her research interests include social influence, prosocial behaviour, and consumer well-being. Her ongoing research projects examine a variety of contexts, including charitable sponsorships, help-seeking for personal debt, and solitary experiences.


  • Master of Science, Marketing and Consumer Studies, University of Guelph, 2019
  • Certificate in Marketing Research, University of Toronto, School of Continuing Studies, 2017
  • Honours Bachelor of Science, Psychology and Sociology, University of Toronto, 2016

Research Interests

  • Social influence
  • Prosocial behaviour
  • Consumer well-being


  • Cirelli, L. K., Jurewicz, Z. B., & Trehub, S. E. (2020). Effects of maternal singing style on mother-infant arousal and behavior. Journal of Cognitive Neuroscience, 32(7), 1213-1220.

Awards and Honours

  • Ontario Graduate Scholarship
  • 2019-2025: G. Mark Curry Scholarship


(anticipated completion 2024)

Ivey Business School

Zuzanna Jurewicz

Zuzanna Jurewicz

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