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Design Driven Innovation

  • MSc >
  • Design Driven Innovation

Innovation is a necessary condition for entrepreneurship, be it among startups or established businesses. The course will provide students with a deep conceptual knowledge of innovation in its various forms, understand innovation processes, be able to apply that knowledge to build innovation-centric strategies, and to solve common problems related to innovation management. Specifically, the course will explore: product, service and process innovation concepts; innovation in high-tech and low-tech industries; how firms build and sustain innovation-centric strategies; creating and fostering a culture of innovation; and striking the balance between promoting innovation and harvesting its benefits.