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MSc in Management
Digital Management

Ivey’s MSc in Digital Management is designed to train leaders who can bridge the gap between technology and business. Build on entrepreneurial thinking, business capability, and a strong technological understanding. Begins in September.

Submit your resumé or LinkedIn profile

Download a Brochure

MSc in Management
Digital Management

Ivey’s MSc in Digital Management is designed to train leaders who can bridge the gap between technology and business. Build on entrepreneurial thinking, business capability, and a strong technological understanding.

Submit your resumé

Download a Brochure

MSc in Management
Digital Management

Ivey's MSc in Digital Management is designed to train leaders who can bridge the gap between technology and business. Build on entrepreneurial thinking, business capability, and a strong technological understanding.

Submit your resumé

Download a Brochure

The business world is changing rapidly and companies have to re-think who they are. In order to do this, organizations need graduates who can bridge the gap between business and technology. The MSc in Management, Digital Management is a degree that trains business people for the technology space to work on the boundaries of innovation. Technology also underpins a lot of entrepreneurial action and opportunities. Graduates from this program will be capable of applying innovation techniques to drive business transformation and new venture creation. This degree is not something that exists at other schools: we started from scratch to design a degree for tomorrow’s business needs.

At the end of the Ivey MSc, you will be prepared to move into digital management careers where you are able to bridge the gap between business people and technology people – pushing forward innovative practices that businesses need to put into play so that they can manage an unpredictable future.

More Digital Management Videos

Digital Innovation Lab
Entrepreneurship in Digital Management
Student Backgrounds
The Venture Field Project
What Will You Learn
Customizing your degree


Students in the Digital Management stream can customize their learning experience by completing a series of digital badges, as part of your Digital Essentials courses (one each term).

In partnership with Coursera, Ivey has curated content to help you build introductory tech skills in specific areas. A different set of technical content will be required each term and based on prior skill level.

  1. Design Software and Techniques, e.g. Web design, UX design. 
  2. Systems Analysis and Design, e.g. LucidChart / Modelio.
  3. Programming for Business, e.g., R, Python, Java, or Quantum Computing Language.
  4. Business Applications, e.g. Salesforce, SAP, or Watson.

Additionally, Coursera offers certifications and badges which you can earn if you want to go deeper in any of these areas or others available on their platform at no additional fee. These badges could provide you with a distinct set of technical skills customized to your preferences and career trajectory.

It's a great way to enhance your career path.


A critical element to launching and sustaining a successful career in Digital Management is the ability to acquire and highlight your excellence. Through a three-part series of workshops led by Portfolio Advisors at LinkedIn, you will develop compelling a LinkedIn profile and a portfolio of experience.

  1. You will receive a deep dive into the most effective building techniques. You will also be shown real world examples to create, build, and foster connections and relationships in order to grow your network and build your community.  Most importantly, you will learn how to convert cold outreach into new connections and career opportunities.
  2. The profile and portfolio you build will be evaluated by experts at LinkedIn and you will be instructed on how to publish long form articles to drive traffic and engagement within the LinkedIn community.
  3. Your training will include LinkedIn communities, events, live and commercial products including how to create a company page and run a paid marketing campaign.

Program Curriculum

Digital Management Term Breakdown


Ivey Essentials and Core Courses

Core Courses

  • Design Driven Innovation: Innovation is a necessary condition for entrepreneurship, be it among startups or established businesses. The course will provide students with a deep conceptual knowledge of innovation in its various forms, understand innovation processes, be able to apply that knowledge to build innovation-centric strategies, and to solve common problems related to innovation management. Specifically, the course will explore: product, service and process innovation concepts; innovation in high-tech and low-tech industries; how firms build and sustain innovation-centric strategies; creating and fostering a culture of innovation; and striking the balance between promoting innovation and harvesting its benefits.
  • Digital Transformation: This course focuses on how the advance of digital technologies extends the management capabilities required for competitive success across a range of business disciplines, including strategy, finance, marketing, innovation, and people management. The course examines “digital next chapter” issues in each of these disciplines, from platform dynamics in strategy to online customer engagement in marketing, to managing talent in an innovation economy. The course’s broad overview of the differences between digital business competition and more traditional ways of competing provide a context for the other core and elective courses in the program.
  • Digital Essentials 1: The modules and guided projects in this term cover software design skills, common design concepts  and  tools  (like  Web  Design Skills,  UX  Design Skills, Business  Process Mapping Tools (e.g. LucidChart / Modelio, and Programming Basics) as well as commonly used in enterprise platforms.
    • MSc-Led Hack-a-Thon
    • Resume/Portfolio Design Bootcamp
    • At least one blended learning course badge in Design Software and Techniques, e.g. Adobe Cloud Design, etc.

Ivey Essentials

These courses focus on business essentials: Accounting, Finance, Leadership, Marketing, Operations and Strategy. Students will be introduced to Ivey’s high engagement case-based learning methodology. These courses are designed to aid students in understanding materials for their courses throughout the program.

Some of the key learning outcomes include:

  • Accounting: recording and using of financial business transactions to inform and support decision-making.
  • Finance: analyzing of financial problems corporations face including managing exchange risk, calculating the cost of capital, capital budgeting and taxation.
  • Leadership / Organizational Behavior: managing and participating effectively in teams by understanding the factors that lead to effective and ineffective team behavior.
  • Marketing: identifying and capitalizing on market opportunities.
  • Operations: identifying and understanding how effectively managing operations contributes to customer value.
  • Strategy: key concepts and tools in the context of competitive strategy; differences between corporate, competitive, and functional strategies.
  • Business Communicationsdevelop an understanding about targeting your message and flexing your style to your audience.


Core Courses

Core Courses

  • Entrepreneurship & New Ventures: The purpose of this course is to assist in the development of skills, habits and expertise in salient dimensions of new venture creation. We consider innovation and new venture creation from the standpoint of the entrepreneurial individual in a variety of contexts - business, corporate and social enterprise. This course will focus on the process of ‘searching’ and ‘screening’ potential entrepreneurship opportunities and delve into the ways that entrepreneurs can develop preliminary ideas into the kinds of ventures that create real value - both social and economic.
  • Adopting Digital Technology: This course focuses on examining the internal capabilities necessary to recognize the potential commercial value of digital technology emerging in the external environment, to define a concept through which to assimilate the technology internally and to adapt existing internal operations to apply the technology. Students will consider the prerequisite technology knowledge that must exist within an organization in order to bring in external technology knowledge. The course will examine multiple internal tensions that must be resolved in order to adopt new technology, specifically tension among internal elements of management preferences, corporate strategy, capabilities and resources. The influence of the current maturity of internal domains such as enterprise architecture, data governance, user privacy, cyber security, portfolio management, mergers and acquisitions.
  • Digital Essentials 2: The modules and guided projects in this term cover Systems Analysis and Design Skillsets and Business Process Analysis. Students will learn to use business process mapping tools, develop new or improved innovative business processes from gap analysis through process design in support of a company's strategic objectives in a socially responsible manner. Students will also learn how to develop business models that support a company's strategic objectives, be able to integrate appropriate information and other technologies, both existing and emerging, in developing business processes and business models. We have included courses on social media analytics and innovation in the social sector.

Elective Courses

Course offerings are subject to change and will vary by term. Choose two electives from:


Core Courses

Core Courses

  • Ivey Digital Innovation Studio (IDIS)The Digital Innovation Studio is a studio practicum in which students have the opportunity to practice the application of their developing skills in the context of a real client. Student teams will progress through 3 successive digital innovation design sprints, each of about one month in duration and each involving interaction with a different partner organization. These organizations will offer unique insights into their current service offering, end user profiles and their vision for the organization’s future. Student teams will engage in primary and secondary research to build an empathy for the context and then ideate the potential of adopting various digital technologies towards ‘what’s possible” in progressing towards the client vision. Each sprint will concluded with multiple teams presenting to their client at a Design Fair.
    Listen to the IDIS podcast
  • Digital Essentials 3: The modules and guided projects in this term cover programming for business, e.g. R, Python, Java, Swift machine learning or quantum computing language.


Core Course & Elective Courses

Core Course

  • Venturing Field Project
  • Digital Essentials 4: The modules and guided projects in this term cover best practices in business applications knowledge and industry specific (e.g. Salesforce, HubSpot, SAP or Watson) and enterprise systems skills.

Elective Courses

Course offerings are subject to change and will vary by term. Choose two electives from:

Electives are available for all MSc streams unless otherwise noted. Course offerings are subject to change and will vary by term.

Why an MSc

The Ivey MSc addresses the need for a new brand of manager — experts who understand what defines a business best practice and can translate that knowledge into action.

Translate Data into Action

Translate real-world data into actionable insights for business decision-making.

Industries with Growing Demand

Enter industries with a growing demand for analytically driven individuals.

Differentiate Yourself

Differentiate yourself with a set of identifiable and valuable skills.

MSc - Brochure Download

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