Skip to Main Content

Digital Transformation

  • MSc >
  • Digital Transformation

This course focuses on how the advance of digital technologies extends the management capabilities required for competitive success across a range of business disciplines, including strategy, finance, marketing, innovation, partner and customer relationship management, risk management, organizational structure and people management and beyond. The course examines “digital next chapter” issues in each of these disciplines, from platform dynamics in strategy to online customer engagement in marketing, to protecting against new digital risks. The course’s broad overview of the differences between digital business competition and more traditional ways of competing provide a context for the other core and elective courses in the program.