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Ivey Digital Innovation Lab

  • MSc >
  • Ivey Digital Innovation Lab
In the summer term, there will be several ‘studios’ modelled after Parson’s MSc in Design and Management. The studios will explore the overlap between business and design. Students will work collaboratively on complex multidisciplinary projects requiring iterative, collaborative and innovative responses. A corporate partner will provide a comprehensive brief or ‘runs’ a live experience involving an opportunity, issue or challenge they face that requires students to work in research teams to make, and then, intensively critique prototyped interventions. Student teams are expected to present their findings, proposals and recommendations to colleagues, experts and stakeholders for critical feedback. For this course, students will use a range of research methods, ideation processes, and theoretical frameworks based on coursework in Term 1 to make reasoned judgments about strategic responses to complicated situations.


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