In this course, students will understand innovation and how it relates to firm performance that is crucial for success in the hypercompetitive business landscape, and tapping employee creativity, identifying and combining necessary resources, and aligning innovation efforts to build competitive advantage is one of the most difficult tasks for managers. Students will possess a deep conceptual knowledge of innovation in its various forms, understand innovation processes, be able to apply that knowledge to build innovation-centric strategies, and to solve common problems related to innovation management.
Elective