Skip to Main Content

Predictive Analytics

  • MSc >
  • Predictive Analytics

Our increasingly connected world is producing more data than humans are able to process and is transforming our economy and many businesses. In making decision, executives rely on predictions and forecasts that are based on the versatile data that nowadays companies are increasingly gathering. Problems of this nature occur in fields as diverse as finance, operations management, marketing, risk management among others. Making accurate forecasts is thus a necessity for managers to cope with issues such as seasonality, demand changes, price-cutting maneuvers, and swings in the economy and is fundamental for creating a competitive advantage.