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Pricing and Revenue Analytics

  • MSc >
  • Pricing and Revenue Analytics

This course provides an introduction to both the theory and practice of revenue management. This course will discuss the theory underlying revenue management as well as practical case studies and how to apply this theory. Students will learn the essential principles and tools of pricing and revenue management. This includes: • Introduction to revenue management • Demand forecasting • Capacity allocation & Overbooking • Customer choice modeling • Price optimization and markdown pricing

Elective