Marketing Strategy

Students looking to gain a deeper understanding of the linkages between marketing and corporate strategy, either because you are aiming for a career in marketing or because you believe, as I do, that a deep understanding of marketing is essential to business success. We will tackle a variety of questions including: • How do you build competitive advantage in the marketplace? • Which markets and consumers do you serve? • Who are your competitors? How do you understand your role/position in the market and ecosystem? The course consists of a rich mix of topical case discussions, conceptual lecture-discussions, and guest speakers who share their real-world experience. The overarching objective of the pedagogy of this course is to bring the real-world into the classroom and develop mental models for understanding and solving big problems.