Marketing
The third decade of the twenty-first century is an era of AI-powered digital marketing and social media influencers. The advances in digital technology and access to abundant digital data have given rise to important questions on their effective and responsible usage. Business leaders need to leverage AI and digital data responsibly to gain competitive advantage. Hence, they need to keep themselves abreast of the latest trends in the field. This course will help you understand network structure, online buyer behavior and digital advertising strategy. You will also learn to build and track performance of a digital marketing plan. The goal is for students to learn frameworks and methods that will allow them to develop valuable and actionable marketing insights from various digital sources.
Elective