To prepare for a career in Marketing, Ivey ensures that you learn the basic Marketing fundamentals from courses in the core curriculum, including the responsibilities of profit/loss, human capital, sales, and negotiation.

This set of career-focused elective courses goes one step further to give you an understating of how the Marketing function is affected by other issues and departments across an organization, preparing you to be a leader who has a deeper understanding of how the company's bottom-line is affected by the decisions you make.

Along with integrated, action-oriented learning such as the SABRE Marketing Simulation, you will have the confidence and real-world experience necessary to manage some of the world's leading brands.

Marketing Courses Offered*

Primary Courses

Secondary Courses

*Courses subject to change.