To prepare for a career in Marketing, Ivey ensures that you learn the basic Marketing fundamentals from courses in the core curriculum, including the responsibilities of profit/loss, human capital, sales, and negotiation.
This set of career-focused elective courses goes one step further to give you an understating of how the Marketing function is affected by other issues and departments across an organization, preparing you to be a leader who has a deeper understanding of how the company's bottom-line is affected by the decisions you make.
Along with integrated, action-oriented learning such as the SABRE Marketing Simulation, you will have the confidence and real-world experience necessary to manage some of the world's leading brands.
Marketing Courses Offered*
- Social Media Analytics and Digital Marketing
- Strategic Brand Management
- Consumer Marketing
- International Study Trip
- Marketing to Businesses
- New Venture Creation
- Corporate Financial Reporting
- Global Supply Chain Management
- Negotiations for Leaders
- Managing People for Exceptional Performance
- Global Strategy
- Competition & Competitor Analysis
*Courses subject to change.