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Mia Martinovic

MSc International Business with CEMS-MIM 2019


MSc '19, Ivey Business School

Tell us about yourself. 

My early life experiences were an integral part of my decision to specialize in Consumer Behavior in the Bachelor of Management and Organizational Studies (BMOS) program with a minor in French Studies at Western. Throughout my undergraduate degree, I worked as a marketing intern at a marketing agency where I worked on special projects, market research, marketing strategy, and ideation. I have also worked in sales, as well as project management in an international internship in Sarajevo, BiH. I am fortunate to have had opportunities to travel abroad and experience cultural diversity and language competencies. These experiences helped me solidify my decision to apply to an international business program. I want to pursue a career in the global business marketplace but still wanted to build on my previous experiences and academic background and so the MSc Program seemed like the perfect next step. Ivey will provide me with many opportunities within a global network that will act as a bridge to be part of a global organization in the future.

Think back to when you were researching business schools. What did Ivey offer you that other schools did not? What made it a good fit for you?

The two biggest factors that initially led me to choose Ivey over other schools were the case-based learning method and CEMS. The case-based method allows you to apply your academic knowledge in real-world settings. This creates an engaging and practical learning experience where students can participate in in-class discussions with likeminded individuals and develop their problem-solving skills with real cases. The CEMS component attracted me to the program from the beginning. I knew I wanted to build on my undergraduate degree with an international focus and CEMS would open up a global network as well as challenge me academically and professionally. CEMS would also open up opportunities for potential employment in Europe and Asia. The classrooms at Ivey are very diverse in terms of backgrounds, academics, interests, and experiences. I've been able to learn not only from my professors but also from my peers, in and outside the classroom.

Think about the relationships you’ve built with students, staff and faculty.

I was nervous going into this program because I knew it would be a challenging yet rewarding year and a half. I was intimidated knowing I was about to be surrounded by such brilliant classmates that could potentially create a very competitive environment. However, after even the first day of classes I remember everyone being very inclusive and helpful when working on the cases for the next day. After the first week, I felt as though I had known these people for months. Now we are about 8 months into the program and I can say I have met some of the most amazing and ambitious individuals who have challenged me but also supported me throughout this program and these are friends that I will have for life. In addition, the professors, staff, and faculty have been very helpful. They have helped me shape my future career path and goals and give me critical feedback that will benefit me going forward.


  • Bachelor of Management and Organizational Studies- Specialization in Consumer Behaviour, Minor in French Studies, Western University